Trades
SEO for electricians: how to be the one they find, and the one they trust
SEO for an electrician is mostly local. It comes down to four things: a complete Google Business Profile, one page for each service you want more of (EICRs, rewires, fuse boards, EV chargers), reviews that name the job and the town, and your NICEIC or NAPIT registration where a customer can check it.
Most electricians can do the first three themselves in a week. The rest of this guide is the detail, in the order it pays.
What do people search for when they need an electrician?
Two very different things. The first is urgent: "electrician near me", "emergency electrician Crawley", "half the sockets have gone off". Those searches are decided in the map results, on a phone, in under two minutes, and the business that gets the call is usually the one with a complete profile, recent reviews and a number that answers.
The second is planned: "EICR cost", "rewire a three bed house", "EV charger installer near me", "consumer unit replacement". These people read before they ring. They compare two or three websites, look for a price, and check you are registered. This is where a proper service page earns its keep, and where most electricians have nothing at all.
Google is open about how the map results work. In its own words, "Local results are mainly based on relevance, distance, and popularity." You cannot move your van closer to every customer, so the work is in the other two: being plainly relevant to the search, and being visibly well regarded.
Is the Google Business Profile still the first job?
Yes. For urgent work it matters more than the website. Set the primary category to Electrician, then add only the secondary categories that match work you genuinely want; type into the box and Google shows its list. Fill in every service with a short description, and a price where you can bear to publish one.
Set a service area of the towns you will actually drive to, not the whole county. Keep your hours honest, including whether you take emergency calls, because a customer who rings at nine at night and gets voicemail does not ring twice. Add photographs of real jobs: a tidy board change, an EV charger on a driveway, your van outside a house. A stock photograph of a stranger in a hard hat helps nobody.
Our Google Business Profile guide covers every field, and local SEO for trades covers reviews, citations and the emergency path for any trade. What follows is what is different for electricians.
Which pages should an electrician's website have?
One page for each service you want more of, written for the person who is about to choose. A single "Services" page with a bulleted list cannot rank for six different searches, and it cannot answer six different sets of questions. These are the pages that tend to earn their place:
| Page | What the searcher wants to know | What the page should show |
|---|---|---|
| EICR and landlord certificates | Cost, how soon, what happens if it fails | A price per property size, turnaround, what the codes mean, the report they receive |
| Rewires | Cost, mess, how many days, can we stay in | A price range by bedrooms, a day-by-day outline, photographs of making good |
| Consumer unit (fuse board) upgrades | Do I need one, cost, certificate | Signs you need one, a "from" price, the certificate you hand over |
| EV charger installation | Which charger, cost, can my supply take it | The chargers you fit, a typical installed price, the survey you do first |
| Fault finding and emergencies | Can you come today, call-out charge | Your real hours, the call-out price, a tap-to-call button at the top |
| Commercial testing | Can you do our premises, out of hours | Building types you cover, periodic testing, evening and weekend work |
Each page should name the towns you cover, carry two or three reviews that mention that job, and end with a way to book. Write them yourself if you can, because nobody explains a rewire better than the person who does them. If you cannot, have them written for you, but check every claim.
Why do landlord EICRs deserve a page of their own?
Because the demand is written into law and it repeats. In England, private landlords must have the electrical installation in a rented home checked "at least every 5 years by a properly qualified person", according to the government's guide for landlords, and the rules were extended to the social rented sector in 2025. Every rented home in your area needs an inspection on a cycle, whether or not anything is wrong.
That makes the EICR page one of the few pages on an electrician's site that can bring in steady, planned work. Write it for two readers. The landlord wants a price, a date and a report that will satisfy their letting agent. The letting agent manages dozens of properties and wants one reliable electrician who sends reports in a consistent format. A short section aimed at agents, with how you handle access and how fast reports arrive, is worth more than another paragraph about quality.
Explain the outcome codes in plain English: C1 means danger present, C2 means potentially dangerous, C3 means improvement recommended, and FI means further investigation is needed. Landlords search for exactly those terms when a report lands, and the electrician whose page explains them is the one they call to do the remedial work.
Does NICEIC or NAPIT registration help with SEO?
Not as a ranking switch that anyone outside Google can demonstrate. It helps in two quieter ways. First, it is what turns a visit into a call: domestic customers are told to check that an electrician is registered, and a registration number on the page saves them the trouble. Second, the scheme's own register lists your business, which is one more consistent, trustworthy mention of your name, address and phone number.
The government lists these schemes as competent person schemes, which let a registered installer self-certify certain work "instead of getting building regulations approval", in the words of the GOV.UK list of current schemes. NAPIT and Certsure, which trades as NICEIC, both appear for electrical work in homes. Put your scheme name and number in the footer of every page, and link to your entry on the scheme's own register.
How much do reviews matter for an electrician?
A great deal, and recency matters as much as the total. Google says plainly that "more reviews and positive ratings can help your business's local ranking." BrightLocal's 2026 survey of US consumers found that 97% read reviews for local businesses, and that 74% look for reviews written in the last three months. It is an American sample, but nobody choosing an electrician in Horsham behaves very differently.
So ask on the day, while the customer is pleased and the lights are back on. Send a short link by text and ask them to mention what you did and where. A review that says "replaced our fuse board in Haywards Heath, tidy and on time" helps the next person searching for exactly that. Never pay for reviews or offer anything in return for one: Google removes them, and it can do worse.
What does SEO cost for an electrician?
The profile is free, and so is the time you spend on reviews. A proper website with a page per service is the main cost: ours start from £995, and every price we charge is on the price list. If you want someone to keep working on it each month, our local SEO starts from £695 a month, and the guide to SEO costs in the UK explains what that money should buy from anyone.
Be honest with yourself about whether you need it. A sole trader with a full diary does not need monthly SEO. A firm that wants more landlord contracts, more EV work or a second van might, and a free SEO audit (normally £495, free for a limited time) will tell you which before you spend anything.
What can an electrician safely ignore?
Posting on social media every day, blogging every week, buying links, and listing yourself on forty directories. Six or so accurate directory listings are enough; the rest is noise. Spend the time on one good service page a month instead, and on asking every happy customer for a review.
For the wider picture, our local SEO checklist covers the essentials for any service business, and websites and SEO for trades shows how we build for electricians, plumbers and builders. Plumbing and heating firms have their own guide to SEO for plumbers, and builders have one on SEO for builders and construction firms.
Questions electricians ask about SEO
How do electricians get more customers online?
Complete the Google Business Profile with the right category, services and service area, build one page for each service you want more of, and ask every happy customer for a review that names the job and the town. Show your NICEIC or NAPIT registration on every page so the visit turns into a call.
Is SEO worth it for an electrician?
For the profile and a handful of good service pages, almost always, because they cost little and keep working. Monthly SEO is worth it when you want a specific kind of work you are not getting, such as landlord EICRs or EV chargers, and a sole trader with a full diary usually does not need it.
How long does SEO take for an electrician?
Profile changes and new reviews can move map results within weeks. New service pages usually take two to four months to settle in the normal results, longer in large towns where more electricians compete.
Should an electrician put prices on their website?
Yes for fixed-price work such as EICRs, consumer unit upgrades and call-out charges, and a range for jobs that vary, such as rewires. A price filters out the wrong enquiries and makes the right ones more likely to ring.