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Business automation

The admin that eats your evenings. Handled for you.

Most small businesses lose more money to unanswered enquiries and unchased quotes than to anything on their website. Some lose more than that to a system they haven't even thought about.

Werehouse Media provides business automation services to UK firms as an independent studio based in Sussex, covering five connected things: process automation (enquiry routing, quote follow-up, review requests, invoice chasing, booking reminders and reporting), bespoke systems with their own data model such as CRMs, client portals and internal tools, document automation for quotes, proposals, contracts and onboarding, AI phone answering, and AI integration where a language model genuinely does something a rule cannot.

Every engagement starts with a systems audit, normally £495 and free for a limited time, which establishes what should be automated, what should be bought off the shelf and what should be left alone. A single automation starts from £650, a connected system spanning two or three tools from £1,950, and a bespoke build with its own data model from £4,500, with multi-module or regulated work running into five figures.

A managed AI receptionist is from £999 to set up plus £250 a month. Care for anything live is from £49 a month. Every price is fixed in writing before work starts, and automations run on accounts the client owns, pays for directly and keeps.

Scope it in five minutes → See the prices

The scope

Five kinds of work, one way of pricing them.

Automation is one of three capabilities here, and it is worth the most when it is not bought on its own: a website built to bring enquiries in, each enquiry qualified and routed automatically, worked by the team in a bespoke application and chased until it resolves. The whole chain is set out on business systems.

This page is the hub. Each of the others has its own page, because they are genuinely different jobs with different failure modes, but they are quoted the same way and they are frequently bought together.

The workWhat it isFrom
Process automation
This page
The repeated jobs: enquiries routed, quotes chased, reviews requested, invoices followed up, reporting assembled.£650
Bespoke software & CRMA system with its own data model and interface: client portal, internal tool, integration work. CRM and ERP builds are quoted after the audit.£4,500
Enquiry & document automationThe paperwork: quotes, proposals, contracts, onboarding packs and invoices generated rather than retyped.£650
AI receptionistThe phone answered when you cannot, and every call summarised to you by text and email. Booking into your calendar or CRM is quoted where your system allows it.£999 setup + £250/month
AI integrationThe handful of jobs where a language model genuinely beats a rule: reading, summarising, classifying and drafting. Named, built and handed over, not rented.£650

If you already know which one you need, go straight there. If you do not, that is normal and it is what the audit is for, or answer seven questions and get an indicative recommendation without giving us your name.

Pricing

Published, starting with the price of finding out.

Automation is usually sold without a price, on the grounds that the same brief is a different job in two different businesses. That part is true, and the reasons are set out in full below.

It is not a reason to withhold a number. The answer is to publish the price of finding out, and then the bands the work actually lands in.

WhatPriceRight when
Systems auditNormally £495, free for a limited timeAlways first, before anything is quoted.
Single automationFrom £650One job, one path, and the data already lives in one place.
Connected systemFrom £1,950Several workflows sharing data across two or three tools you already pay for.
Bespoke application
Portal, dashboard, internal tool
From £4,500A system with its own data model and its own interface.
CRM or ERP build
Your records, stages and reporting
Quoted after the auditNo product fits the way the work runs, and the audit has said so.
ComplexFive figures, occasionallyMulti-module, regulated, or heavy integration with systems that resist it.
AI receptionist
Managed
From £999 setup, then £250/monthMissed calls are costing more than the service. We run it, keep it tuned and bill one monthly fee.
Automation careFrom £49/monthAnything live that needs watching. Cancellable, and never a condition of the build.

The systems audit: normally £495, free for a limited time

You get a twenty-minute interview with the people who actually do the work, a look at the systems as they are used rather than as they are described, and a written document at the end: what happens now, where the time goes, what should be built, what should be bought off the shelf, what should be dropped, and what each option costs.

Being free for a limited time does not change what it is allowed to conclude. "Do not build this" is one of the more useful verdicts it produces, and the most common thing it says is that a product you can buy already covers most of it. It costs the same as the SEO audit: normally £495, and free for a limited time. When an audit is paid for, the fee is credited in full against builds totalling over £2,000.

If the question is the numbers rather than the process, meaning which figures to trust and where they should live, that is the data audit: £495, credited the same way.

Why the bands are bands

Because the same brief is a different job in two different businesses, and any honest quote has to account for that.

Take quote chasing. In a business that already keeps every quote in one system with a date against it, the automation is a morning's work: read the list, wait the agreed number of days, send a polite follow-up, stop when the quote is accepted. In a business holding quotes across an inbox, a spreadsheet and a notepad in the van, the same brief means untangling where the data actually lives before a single automation can be built. That is several days, and it is the more common case.

A headline price with no audit behind it would mean one of two dishonest outcomes. Either the tidy business subsidises the messy one, or the messy one gets quoted low and then asked for more money halfway through, which is the thing everyone hates about this industry.

What decides where in the band you land?

FactorCheap endExpensive end
Where your data livesOne system, consistently usedSpread across inbox, spreadsheets and paper, with no shared reference
How many exceptionsOne path, handled the same way every timeRules that change by customer, product or season
What it connects toTools with a proper API and a documented integrationLegacy software that only exports a CSV, or nothing at all
Who has to approveSends automatically once setNeeds a human check before anything reaches a customer
What happens when it failsA retry and an alert to youRegulated or financial steps needing an audit trail

You get a fixed price in writing after the audit, before any work starts. No hourly meter and no surprise invoice, same as every other service here.

Where this comes from

The first business we automated was our own.

We ran an e-commerce brand of our own, a sustainable kitchenware label selling mostly into Oceania, and for about two years we built and ran its CRM, enquiry handling and order flow. The CRM was shaped around its actual orders rather than a generic pipeline, the enquiries that arrived the same shape every time were handled automatically, and a sale went from paid to picked to shipped to review request without anyone retyping it anywhere. Keeping all of it running was our job, and so was every fault.

That is where the opinions on this page come from. We have already paid for the mistakes: automations built on a process nobody had agreed, a chase sequence that kept emailing somebody who had already replied, and jobs that were never worth automating in the first place. It is also why the audit is allowed to tell you to buy something off the shelf, which is advice that costs us a build and saves you one.

What can actually be automated?

  • Enquiry routing and acknowledgement. Every enquiry answered within seconds, tagged, and put somewhere you will see it. The single highest-return automation for most trades, because the business that replies first usually wins the job. This one has a page of its own, because it is the piece that connects the website to everything behind it.
  • Quote follow-up. A polite chase on a schedule you set, stopping the moment a quote is accepted or declined.
  • Quotes, proposals and contracts generated. Built from a short form rather than copied from the last one and edited, which is where a previous client's name ends up in paragraph four.
  • Client onboarding. The same setup steps every time, run without anybody remembering the order.
  • Review requests. Sent after a job completes, to every customer rather than only the ones you expect to be happy, which is also what the reviews rules require.
  • Booking and appointment reminders. Fewer no-shows, no calls from you.
  • Invoice chasing. The conversation nobody wants to have, had automatically and politely.
  • Monthly reporting. Enquiries, sources and outcomes assembled and sent to you, rather than you building it.
  • The phone itself. Answered and qualified when everyone is on a job, and booked into your calendar where your system allows it. See AI receptionist.
  • And where none of that fits, a system built around what your business actually tracks: bespoke CRM, portals and internal tools.

What should not be automated?

Worth saying, because the answer is often more than people expect. Anything where a customer needs to feel a person made a decision. Complaints. Quotes for unusual work. Anything a regulator expects a named human to sign. Automating those saves an hour and costs a relationship.

We will also say no where the volume does not justify it. If you send four quotes a month, chase them yourself. The automation costs more than the time it saves, and we would rather tell you that on the call than take the money. The same arithmetic applies to the phone: below about five missed calls a week, an AI receptionist does not pay, and that is written out on its own page rather than hidden.

What do you end up owning?

The automations run on your accounts, under your logins, on tools you pay for directly and can cancel. Nothing is locked to us, and if you stop working with us it keeps running. You get written documentation of what fires when, so anyone can pick it up. Same principle as the websites: you own it outright.

That extends to everything on this page. A bespoke build is handed over with the software itself and its documentation, and your data can be taken out on any day rather than only on the way out. The AI receptionist is the one deliberate exception: it is a managed service, so the voice platform runs on our account and you pay one monthly fee, which is what lets us be responsible for it working. Your phone number, your call recordings and the written call design stay yours. Where a build is large enough for it to matter, a source code escrow arrangement can be added; that and the rest of the due-diligence answers are on the capabilities page.

Most of this pays for itself in recovered admin time rather than in new customers, so the honest measure is how many hours a week you get back. That is the number we will ask you to judge it on.

Straight answers

Common questions.

What is business process automation, and what does it cost?

Business process automation means handing a repeatable sequence of steps to software instead of a person: an enquiry arriving and being qualified, routed and acknowledged; a quote going out and being chased; a signed job creating the records and the tasks that follow it. It is not one product, it is the joining together of the systems you already pay for, so the price is set by how many steps are involved and how awkward those systems are to talk to.

Here a single automation starts at £650, a connected set of them at £1,950, and both follow a systems audit, normally £495 and free for a limited time, that establishes what is worth automating and what is not. Every number is published on this page rather than quoted after a discovery call.

Why does it start with an audit?

Because the work is mostly determined by the state of your existing systems, which we cannot see from here. It is normally £495 and free for a limited time. It can still conclude "do not build this". When a product you can buy off the shelf is the honest answer, the written document says so and names it.

Will you tell me not to buy something?

Regularly, and it is most of what the audit is worth. If a mainstream product covers eighty per cent of what you need, buy the product. Somebody else spent millions building it and a team maintains it for £40 a month. If the process the software would encode is one nobody has agreed on yet, fix the process first, because software makes an unagreed process permanent. And if the volume does not justify the automation, do it by hand.

Do you build CRMs, or just automations?

Both, and the difference matters. An automation connects things that already exist. A bespoke portal or internal tool has its own data model and its own interface, which is a larger job and starts from £4,500 rather than £650, and a bespoke CRM is quoted after the audit. Which one you need is decided by whether your real objects fit inside something you can already buy. There is a full page on bespoke software and CRM, including the three situations where bespoke genuinely earns its cost.

Is this AI, or ordinary automation?

Mostly ordinary automation, and that is the right answer more often than the industry admits. Rules, triggers and integrations are predictable, cheap to run and easy to debug at three in the morning. AI gets used where genuine judgement is needed, such as summarising a long enquiry. Putting a language model in charge of sending your customers invoices is a way of making a reliable process unreliable. Where a language model genuinely is the right tool, that work lives on AI integration and consultancy.

What if it breaks?

Every automation is built to fail loudly rather than silently. If something cannot complete, it retries and then tells you, rather than quietly dropping an enquiry. Silent failure is the real risk with this work, which is why alerting is part of the build rather than an extra.

Read first, buy later

Automation

Six jobs to stop doing by hand

What each one replaces, roughly what it costs, and where it goes wrong.

Read the article

Automation

Who actually builds business automation?

An honest map of the options, including doing it yourself.

Read the article

Systems

What a bespoke CRM costs to build

The point at which building beats buying.

Read the article

Worth it?

Is an AI receptionist worth it?

What they genuinely handle, and where they fall over.

Read the answer

Process automation

What can business automation actually take off you?

The quiet money-saver. Most small businesses lose more to unanswered enquiries and unchased quotes than to anything a marketing budget could fix.

Enquiry capture and routing

Straight to the right place, with an instant acknowledgement that buys you time to reply properly.

Quote follow-up

The single highest-return automation for trades. Most quotes are lost to silence, not to price.

Review requests

Timed to job completion, when goodwill is highest. Reviews are what actually grow a Google profile, which is why a review routine is also part of our local SEO services.

Reporting that assembles itself

One monthly note with the three numbers that matter, sent without anyone remembering to make it.

What we will not automate

Complaints, first contact with a high-value client, anything needing judgement. A wrong automated message costs more than it saves.

Talk automation →

From £650 · judged on the hours it gives back

Next step

What takes up your week?

Tell us the job you keep doing by hand. We will tell you whether it is worth automating, including when the answer is no.

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