Industries
Nobody needs a web designer. They need what comes next.
Which of the three things matters most (the site, being found, or the systems) is decided by what you do far more than by which of them you came here looking for.
Werehouse Media sells three things together (a bespoke website, the search visibility that gets it found, and the systems behind the business) to a small number of industries rather than separately to anyone. The reason is measurable rather than stylistic: attaching an industry to a service collapses search difficulty while keeping the commercial intent. In UK search data, generic terms like website design and local seo sit at difficulty scores in the seventies and eighties, while the same service attached to a sector (website design for tradesmen, seo for accountants, charity website design) sits in the single figures and teens at meaningful volume. The seven industries covered here are dental and clinical practices, trades and field service, charities and the third sector, solicitors, accountants, manufacturing and engineering, and professional services. Each page covers all three service lines for that industry, with published prices: SEO audit £495, local SEO from £695 a month, websites from £995 and multi-page builds from £1,495, redesigns from £1,495, process audit £495, and bespoke CRM or systems builds from £4,500.
Why this way round
The generic terms are closed. The specific ones are wide open.
This is the clearest single finding from the research that shaped this site, and it holds without exception across all three service lines. Attaching an industry to a service collapses the competition while keeping the buyer.
| Service line | The generic term | The same thing, with an industry attached |
|---|---|---|
| Web | website design: among the hardest commercial terms in Britain | website design for tradesmen: close to open |
| Web | web design agency: every agency in the country | charity website design: genuinely winnable |
| SEO | local seo: effectively closed | seo for tradesmen: the softest term measured anywhere |
| SEO | seo audit: dominated by tool vendors | seo for accountants: low difficulty, real volume |
| AI search | ai seo: contested | aeo agency: nearly unclaimed |
| Systems | workflow automation: a software SERP, not a services one | quoting software uk: low difficulty, high commercial value |
There is a second reason, and it is the more honest one. A practice this size cannot beat a national agency on a head term in the next twelve months, whatever the copy says. It can be the most useful page on the internet for a dental practice trying to work out why nobody rings, and that is a fight worth having.
It also matches how the work actually goes. Nobody has ever asked for "a website, some SEO and an automation". They ask for more of a particular kind of client, or for the admin to stop eating the evening, and what that means in practice is decided by the industry they are in.
The seven
Where the work is concentrated.
Each page covers all three lines for that sector: what the search problem really is, what the website has to do, and which systems return fastest. Prices are the same on every one of them.
Dental & clinical practices
Being found for treatment searches, a site that reassures a nervous patient, and the phone answered when reception is chairside.
SEO for dentists · treatment pages · AI receptionist
Trades & field service
The lowest-competition search terms measured anywhere, plus same-day quoting and a CRM built around jobs rather than sales deals.
Local SEO · enquiry response · job systems
Charities & the third sector
The one sector where the website leads. Donation and membership journeys, WCAG 2.2 AA as standard, and full due-diligence answers published.
Charity website design · accessibility · membership CRM
Solicitors & law firms
High-value search with almost nobody competing, SRA transparency turned into a converting page, and the document work that eats fee-earning hours.
SEO for solicitors · transparency · contract automation
Accountants & bookkeepers
One of the softest professional verticals measured, a site that qualifies rather than reassures, and the onboarding and records chasing that quarterly filing made worse.
SEO for accountants · onboarding · bookkeeping automation
Manufacturing & engineering
Technical buyers searching in technical language, a site that survives a procurement filter, and the quoting process where the money leaks.
Process & capability pages · RFQ · quoting systems
Professional services
Consultancies, surveyors, architects and advisory firms. Positioning specific enough to be wrong, and proposals that stop being copied from the last one.
Positioning · AI search · proposal automation
If you are not on the list
Seven pages, not a limit on who I work with.
These seven have pages because the research showed winnable search terms across more than one service line in each. Plenty of the actual work happens elsewhere: garages, veterinary practices, clinics, property developers, design studios, e-commerce brands, holiday lets, care providers and a fair number of businesses that do not fit a category at all.
The method does not change with the sector. What changes is the vocabulary, the regulator and how the buying decision gets made, and those are learned properly at the start of an engagement rather than assumed. Several of the sectors without a page here do have a written guide behind them:
- Garages and MOT centres: why online booking beats the phone.
- Property developers: selling a development that does not exist yet.
- Design-led studios: portfolio sites that sell the work.
- Premium e-commerce: what urgency tactics cost a considered brand.
- Regulated firms generally: credible without looking like a bank.
Geography works the same way. The industry pages are national, because a term like seo for dentists is a national search and scoping it to one county throws most of it away. Where the work is genuinely local, the area pages cover it, including East Sussex, West Sussex, Guildford, Crawley, Brighton, Surrey and London.
Next step
Which of the three is actually your problem?
Tell me what the business does and what you want more of. You will get an honest answer about which of the three to spend on first, including when the answer is none of them.