How reviews work here.

Why this page exists before there are any reviews

Werehouse Media publishes no client testimonials at the time of writing. Writing the policy first is deliberate: a rule set down before there is any commercial pressure is worth more than one written afterwards to justify what already happened. When testimonials appear on this site, they will follow every line below.

The law here changed recently and a lot of small businesses have not noticed. Fake reviews and concealed incentivised reviews became banned practices in the UK on 6 April 2025 under the Digital Markets, Competition and Consumers Act 2024. The Competition and Markets Authority publishes its expectations in guidance CMA208.

Two details make this sharper than most people assume. The banned practices sit on a blacklist, which means the CMA does not have to prove any consumer was actually misled before acting. And the maximum penalty reaches 10% of global turnover.

What Werehouse Media will never do

• Write a review about itself, or have anyone write one on its behalf. Not under a client's name, not as an illustrative example, not as placeholder copy that might survive into a live site.
• Buy reviews, or trade them. No purchased reviews, no reciprocal review arrangements with other suppliers.
• Pay for a positive review, or make any reward conditional on the review being positive. Asking a client to leave an honest review is legitimate. Attaching a discount to a five-star one is not.
• Hide an incentive. If a review is ever incentivised in any way, the incentive gets stated next to the review, plainly, in the same size text.
• Publish reviews selectively to flatter the average. Suppressing the critical ones and showing the rest misrepresents the whole, and that is caught by the same rules.
• Edit a review to change its meaning. Correcting a typo is fine if the client agrees. Trimming the caveat is not.

What a testimonial on this site will always carry

Every published testimonial will name a real, identifiable business, and the person quoted will have seen and approved the exact words in the exact context before they go live. No anonymous first-name-and-initial quotes, which are impossible for anyone to verify and are the standard format for invented ones.

Where a client cannot be named for a legitimate reason, such as a regulated firm or an agreement not to disclose, the work will be described without a quotation rather than quoted anonymously.

How reviews get requested

By a single email after a project completes, asking for an honest account of what the work was like, including anything that went wrong. No follow-up chasing, no incentive, no draft text supplied for the client to approve, and no request routed only to the clients likely to be happy.

Requesting reviews only from customers you expect to be positive is itself a form of selective presentation. The request goes to every completed client or to none.

Third-party review platforms

Reviews left on Google Business Profile, Trustpilot or any similar platform belong to the person who wrote them and to that platform. Werehouse Media does not and cannot delete them. Where a review is factually wrong, the response is a public reply correcting the record, not a removal request.

If this site ever displays an aggregate rating pulled from such a platform, it will show the real total number of reviews alongside it, and link to the source so anyone can check. An average score presented without its sample size is exactly the misleading presentation the guidance targets.

Advertising claims more generally

Non-broadcast marketing in the UK is governed by the CAP Code, published by the Advertising Standards Authority. Two rules matter most for a studio like this one: claims must be capable of substantiation before they are made, and testimonials must be genuine, held on file, and not used out of context.

In practice that is why the numbers on this site are prices rather than results. A price is verifiable. "We increase traffic by 300%" is a claim I would have to be able to evidence for the specific circumstances of the business reading it, and for most claims of that shape nobody can.

Reporting something

If you believe anything published here about a client, a result or a review is inaccurate, email ed@werehousemedia.com and it will be corrected or removed within five working days. You can also report a business to the CMA directly, and you do not need my permission to do it.

Any questions, just ask →