Branding & identity
Look like the obvious choice.
Most small businesses do not need a rebrand. They need their existing brand applied consistently, at a decent standard, in the places customers actually look, the van, the quote, the Google listing, the website.
Branding at Werehouse Media starts at £895 for a brand kit and £1,800 for a full identity built from scratch. Most small businesses that already have a mark in use need the £895 kit, applied consistently, rather than a rebrand. A full identity earns its money when you are starting from nothing, or when the current mark cannot be redrawn into anything usable. Both are one-off prices, the work is done in-house in England, and you own every file outright.
The honest version
A logo is the easy bit.
What actually changes how a business is perceived is consistency: the same two fonts, the same four colours, the same tone, everywhere, without exception.
A trade business with one good mark, one typeface and a tidy quote template will out-present a competitor with a beautiful logo used six different ways. That is the whole game, and it is cheaper than most people expect.
If you already have a mark you like, we would rather refine and systematise it than charge you to replace it. Rebranding a business with genuine local recognition is usually a bad idea, and we will argue against it.
Packages
Three ways in.
One-off
Brand kit
From£895
For a business with a usable mark that is being applied inconsistently. Tidy it up, systematise it, hand it over.
- Logo refinement and clean redraw
- Colour palette with accessible pairings
- Two typefaces, with a scale
- Files in every format you will need
- A short usage guide people will actually read
- Social profile and Google listing assets
One-off
Full identity
From£1,800
A complete visual identity built from scratch, designed to work on a van door and a phone screen equally well.
- Positioning and messaging session
- Primary mark plus secondary and icon versions
- Full palette, type system and layout rules
- Photography and illustration direction
- Stationery, quote and invoice templates
- Vehicle livery and signage artwork
- A brand guide, delivered as a real document
Taking branding and a website build (from £995) together means the identity is designed against real pages rather than against a mood board.
Choosing
Which tier does a small business actually need?
Both are one-off prices, not retainers. What separates them is how much of what you already have can be saved.
| What you get | Cost | Best for | When to skip it |
|---|---|---|---|
| Brand kit Your existing mark redrawn, a colour palette, two typefaces with a scale, files in every format, a short usage guide, social and Google listing assets. |
From £895 | A business whose mark works but turns up six different ways across the van, the quote and the website. | Skip it if there is no mark worth saving, or the one you have was assembled in Word and cannot be redrawn. Start at £1,800 instead. |
| Full identity Built from scratch: primary, secondary and icon marks, full palette, type and layout rules, stationery and quote templates, livery and signage artwork, a written brand guide. |
From £1,800 | A new business with nothing usable yet, or an established one whose look is now the weakest thing it puts in front of a customer. | Skip it if customers already recognise your mark. Refining that mark for £895 gets you further for a quarter of the money. |
Be careful
When this is not for you
Branding is the easiest thing in this trade to sell to somebody who does not need it. These are the cases where we would tell you to keep the money.
- Your enquiries have dried up. A new logo has never made a phone ring. If people cannot find you, that is a search problem, and a free SEO audit (normally £495) will do more for you than a £1,800 rebrand.
- You are pre-revenue and still testing whether anyone wants the thing. Trade under a plain name for now. Spend the £895 once you know what the business actually is.
- Local customers already recognise your mark. That recognition took years and cannot be bought back. We will argue against replacing it rather than take the £1,800.
- You want branding on its own, with no plan for where it will be used. A brand kit earns its keep when something is being built with it. If there is no site, no packaging and no launch coming, spend the money later.
- You want eight logo routes put to a committee. A studio this size cannot run that process at this price, and the version that survives a committee is usually the blandest one in the room.
If any of that describes you, say so in an email and we will tell you what we would do instead, including the times when the answer is nothing at all. ed@werehousemedia.com
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Next step
Let's see if we can help.
Tell us what the business does and what you want more of. Honest answer, fixed price, no follow-up sequence.