Branding & identity
Look like the obvious choice.
Most small businesses do not need a rebrand. They need their existing brand applied consistently, at a decent standard, in the places customers actually look, the van, the quote, the Google listing, the website.
Branding at Werehouse Media starts at £895 for a brand kit, £1,800 for a full identity built from scratch, and if the business needs a new name as well. Most small businesses that already have a mark in use need the £895 kit, applied consistently, rather than a rebrand. A full identity earns its money when you are starting from nothing, or when the current mark cannot be redrawn into anything usable. All three are one-off prices, the work is done by one person, Ed, in England, and you own every file outright.
The honest version
A logo is
the easy bit.
What actually changes how a business is perceived is consistency: the same two fonts, the same four colours, the same tone, everywhere, without exception.
A trade business with one good mark, one typeface and a tidy quote template will out-present a competitor with a beautiful logo used six different ways. That is the whole game, and it is cheaper than most people expect.
If you already have a mark you like, I would rather refine and systematise it than charge you to replace it. Rebranding a business with genuine local recognition is usually a bad idea, and I will argue against it.
Packages
Three ways in.
One-off
Brand kit
From£895
For a business with a usable mark that is being applied inconsistently. Tidy it up, systematise it, hand it over.
- Logo refinement and clean redraw
- Colour palette with accessible pairings
- Two typefaces, with a scale
- Files in every format you will need
- A short usage guide people will actually read
- Social profile and Google listing assets
One-off
Full identity
From£1,800
A complete visual identity built from scratch, designed to work on a van door and a phone screen equally well.
- Positioning and messaging session
- Primary mark plus secondary and icon versions
- Full palette, type system and layout rules
- Photography and illustration direction
- Stationery, quote and invoice templates
- Vehicle livery and signage artwork
- A brand guide, delivered as a real document
Taking branding and a build together saves you from £995 and, more usefully, means the identity is designed against real pages rather than against a mood board. Most clients do it this way.
Choosing
Which tier does a small business actually need?
All three are one-off prices, not retainers. What separates them is how much of what you already have can be saved.
| What you get | Cost | Best for | When to skip it |
|---|---|---|---|
| Brand kit Your existing mark redrawn, a colour palette, two typefaces with a scale, files in every format, a short usage guide, social and Google listing assets. |
From £895 | A business whose mark works but turns up six different ways across the van, the quote and the website. | Skip it if there is no mark worth saving, or the one you have was assembled in Word and cannot be redrawn. Start at £1,800 instead. |
| Full identity Built from scratch: primary, secondary and icon marks, full palette, type and layout rules, stationery and quote templates, livery and signage artwork, a written brand guide. |
From £1,800 | A new business with nothing usable yet, or an established one whose look is now the weakest thing it puts in front of a customer. | Skip it if customers already recognise your mark. Refining that mark for £895 gets you further for a quarter of the money. |
| Name and identity Everything in the full identity, plus naming rounds with rationale, domain and social handle availability, Companies House and basic trade mark screening, launch assets. |
From | A venture with no name yet, or a business whose name is costing it work: wrong trade, wrong area, or unspellable over the phone. | Most small businesses do not need this tier. If people already say your name correctly and ask for you by it, a rename throws away recognition you spent years paying for. |
Be careful
When this is not for you
Branding is the easiest thing in this trade to sell to somebody who does not need it. These are the cases where I would tell you to keep the money.
- Your enquiries have dried up. A new logo has never made a phone ring. If people cannot find you, that is a search problem, and a £495 audit will do more for you than a £1,800 rebrand.
- You are pre-revenue and still testing whether anyone wants the thing. Trade under a plain name for now. Spend the £895 once you know what the business actually is.
- Local customers already recognise your mark. That recognition took years and cannot be bought back. I will argue against replacing it rather than take the £1,800.
- You want branding on its own, with no plan for where it will be used. A brand kit earns its keep when something is being built with it. If there is no site, no packaging and no launch coming, spend the money later.
- You want eight logo routes put to a committee. One person cannot run that process at this price, and the version that survives a committee is usually the blandest one in the room.
If any of that describes you, say so in an email and I will tell you what I would do instead, including the times when the answer is nothing at all. ed@werehousemedia.com
Next step
Let's see if I can help.
Tell me what the business does and what you want more of. Honest answer, fixed price, no follow-up sequence.