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Fractional growth partner · Meta ads · England

Growth for brands that actually make something.
I find what's broken, fix it, and scale what works.

Start the free fit-check How it works
Live client: +268% gross sales since May →
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Most agencies take on every brand that can pay the retainer.

I pressure-test the fundamentals before I take a client. Margins, product, demand. The way an investor runs diligence.

Paid media compounds only when the business beneath it can carry the spend.
Which is why I am selective about who I take on.

For the right brands, the engagement extends to shared upside.
Aligned incentives, by invitation.

Selected engagements

How the work translates
into commercial outcomes.

A brief look at how we partner with founder-led consumer brands. The full detail behind each engagement, including complete reporting, is shared privately on request.

£150k+

Revenue generated for founder-led brands

£50k+

Managed Meta ad spend to date

3

Openings for new clients right now

How it works

The first step is free.
The second, you qualify for.

It starts with a free fit-check: send me a quick intro to your store and I'll tell you straight whether paid growth can work for you. Only if you qualify do we move to the full audit, then the retainer. You work with me directly at every step.

Step one · Free

The Fit-Check

Free · a straight answer, either way

Email me a short intro to your brand. I'll take a view-only look at your site, your numbers and any ads you've run, then tell you honestly: yes, no, or not yet. No charge, no obligation, no pitch.

  • Quick intro by email, nothing formal
  • View-only look at your site and account
  • An honest yes, no, or not yet within days

Step two · By approval

The Audit

£350 · credited in full against month one

You can't simply buy this one; the fit-check has to say yes first. A full teardown of your ads, funnel and unit economics, with the same diligence an investor would run. You keep it whether or not we work together.

  • Ad account & creative diagnosis: what's working, what's burning money
  • Unit economics review: margins, AOV, and whether paid growth can actually pay
  • CRO audit: site speed, funnel friction, and PDP conversion blockers
  • Creative & positioning assessment: the angles your brand isn't using yet
  • A 90-day growth roadmap you can run with or without me

Step three

The Retainer

£1,200/month · 3-month minimum · scales with ad spend, capped at £2,500

I work as your fractional growth partner. Hands-on management of your paid growth by the person whose name is on the door, and a client list kept deliberately short. Fees scale transparently with your ad spend and are capped at £2,500 a month, however far we scale you. The full table is in the questions below.

  • Full ad account management: campaign architecture, budgets, bids, scaling
  • Growth strategy: offers, audiences, seasonality, and the order to attack them in
  • Creative direction: concepts, hooks and briefs for a weekly testing cadence
  • CRO & PDP optimisation: ongoing tweaks so the traffic we buy actually converts
  • Weekly report plus a weekly call to walk through it: what the numbers mean, what's trending, what's next
  • Education built in: I explain every decision so the skill transfers to you, not just the results
  • Same-day replies, every time

Every engagement, on the same terms

Limited availability

I keep the client list deliberately short, so the attention stays senior and the work stays deep. The terms below are standard, not a launch offer.

Your fee, capped for good. Fees scale with ad spend but never exceed £2,500 a month, however far we scale you. Past that point, the growth is entirely yours.
The 90-day baseline guarantee. If blended results haven't beaten your pre-engagement baseline by day 90, your final month's fee is refunded.
The month-one promise. If I haven't delivered what I promised in month one: the reports, the calls, the testing cadence, you walk away and that month is refunded.
A weekly call, not just a report. We go through the numbers together until you can read your own account like I do.
Same-day replies. Always from me, never from a dashboard.
You own everything, always. Account, pixel, creative, audiences. After month three it's rolling monthly, 30 days' notice.

The honest conditions: the guarantees hold when we both do our part. That means the minimum ad spend we agree at the audit, access to implement the site fixes I flag, and answers when I need decisions or assets. All of it goes in writing before a pound is spent.

The quiet third door

Once in a while I meet a brand, and a founder, where everything fits. When that happens I offer something I don't advertise: a lower monthly fee in exchange for a share of tracked revenue. Skin in the game, both directions. I only ever hold one or two of these at a time and you can't apply for it. But you'll know if I bring it up.

The education clause

I work to make
myself optional.

Most agencies guard the keys, because your dependency is their retention strategy. I do the opposite. While I run your ads, I teach you to read them: every report in plain English, every decision shown with its reasoning, every weekly call part lesson. Give it six months and you'll read your ad account the way I do. Stay because the numbers say it pays. Never because you're stuck.

Done for you

Campaigns built, tested, iterated and scaled by me. The machine runs whether you watch it or not.

Explained to you

The weekly call decodes the what and the why. Which creative is winning, what the trends mean, what I'm doing about it.

Owned by you

Over time the skill transfers into your business. Not just the account and the data, the understanding too.

What makes growth faster

The brands that grow fastest
share a few things.

Ads amplify what's already there, so these four things make every pound of ad spend work harder. Got all four? You'll fly. Missing a couple? That's most brands at the start, and it's exactly what the fit-check and audit are there to figure out.

01 You make something real

A proprietary product or design gives your ads an edge nobody can copy. If your product is generic, we can still grow, but positioning becomes the first job.

02 Margins that can carry growth

Healthy gross margin is the fuel paid acquisition runs on. I'll check this in the audit, and if the numbers are tight there are usually ways to fix that first.

03 A story worth telling

Made locally, made responsibly, made differently. Something true that creative can be built from for years, not weeks. Most founders have one without realising it.

04 A founder who moves

Growth is a partnership. When I need product shots, stock answers or a decision, the brands that grow quickest are the ones that answer. That part is free.

Whatever stage you're at, the fit-check costs nothing and you'll get a straight answer. The worst thing you can do is not ask.

Who you'll work with

Hi, I'm Ed.

I run Werehouse Media as a deliberately small practice. More than £50k of managed Meta spend has taught me what actually moves the needle for founder-led consumer brands, and that senior attention, not scale, is what compounds results. You work with me directly at every stage: strategy, execution, reporting, and the commercial decisions in between. Most engagements are confidential, so the detail lives in private case studies rather than on a logo wall.

Straight answers

The questions you should
be asking any agency.

Who owns the ad account?

You do. Your ad account, your pixel and your data remain yours throughout. I work inside your Business Manager as a partner, so if we ever part ways you keep everything and lose nothing. Running paid media through an agency-owned account leaves you dependent on the agency, and that is not how I work.

Am I locked into a contract?

Three months to start, because ads need a real testing window to prove anything. After that it's rolling monthly with 30 days' notice. No long lock-ins, no exit fees. There is also a month-one promise: if I don't deliver the work I committed to in the first month, you leave with that month refunded.

What if it doesn't work?

That is what the audit is for. I review your margins, your funnel and your product before either of us commits, and if I don't believe paid media can pay for itself in your business, I will say so before you spend anything.

How much should Meta ads management actually cost?

Honest market tour: Fiverr will manage your ads from about £200 a month, templated and anonymous. UK freelancers cluster around £500 a month for ad management and nothing else. Agencies charge £1,000 to £3,000 with an account manager between you and whoever does the work. Premium consultancies for brands spending £10k+ a month run £8,000 to £12,000. I start at £1,200: above the freelancer crowd because the work here includes CRO, weekly calls, education and guarantees none of them offer, and below agency pricing because there is no office, no juniors and no overheads built into your fee. Fees scale transparently with your ad spend and are capped at £2,500: up to £5k of monthly spend is £1,200, £5k to £10k is £1,600, £10k to £20k is £2,200, and above £20k is £2,500, the ceiling however far we scale you.

Why would you teach me to not need you?

Because dependency is a rubbish reason to keep paying someone. I want clients who stay because the maths works: my fee against the time saved and the growth gained. Educated clients are also simply better to work with: faster decisions, sharper creative input, better results. And if you graduate one day and run it yourself, that's a result I'll happily put my name on. People who leave feeling that way send their friends.

Who actually does the work?

Me. Strategy, creative direction, the building, the optimising, the weekly updates. There is no junior team, no handoff after the sales call. The person you email is the person in your account.

Start here

Think your brand is
one I'd back?

Start with the free fit-check. Worst case, you get an honest answer about whether paid growth can work for your brand, and it costs you two minutes. Best case, it's the start of a long partnership.

Free, no obligation, and I reply personally, usually same day. Prefer email? Write to me directly.

Every enquiry comes straight to me, and so does every reply.