One person, and the reason that is the point.

I have spent about ten years in and around the web and search industry, in a few different roles, which mostly taught me that the interesting problems sit in the gaps between jobs. The designer hands over to the developer, the developer hands over to the SEO, and the thing that gets lost in both handovers is the reason the site exists.

Somewhere in the middle of that I started an e-commerce brand of my own, HOMESŌKO, selling sustainable kitchenware mostly into Australia. I still own and run it, which is the part I would point at if you wanted to know why I am worth listening to. Running a shop teaches you things building shops does not: what it feels like to spend money on traffic that does not convert, how much a slow product page costs when it is your own money, and how quickly you stop caring about a beautiful design that is not selling anything.

It also means the conversion work is not theoretical here. Every change I argue for on a client site is something I have already tested on my own revenue, which is a very different incentive from redesigning somebody else's shop and moving on.

So Werehouse Media is deliberately built the other way round. One person, who has to live with every decision, doing the design and the search work together because they are the same decisions wearing different hats.

What I actually do

Hand-coded websites on a professional production stack, standalone SEO on sites somebody else built, branding, and the workflow automation that stops enquiries falling down the back of the sofa. All of it is priced openly on the services page, because making you ring to find out what something costs is a tactic, not a business model.

If I had to name the thing that actually sets this apart from the rest of my trade, it would not be the search work. Plenty of people do search. It is that the sites are built to convert and built to behave properly on whatever someone opens them on. Genuinely responsive layouts, designed at real sizes on real content and checked on real devices, not a desktop design squeezed down at the end. Interface and interaction decisions made because they help somebody decide, not because they looked good in a portfolio. And conversion rate optimisation treated as part of the build rather than a service sold back to you in month six.

That last part is the bit I would push hardest. Most studios can make something attractive, and a fair few can make it rank. Far fewer will argue with you about the order of the page, the wording of the form, or the three fields you want to add that will quietly cost you a fifth of your enquiries. I do that because I have tested it on my own shop, where getting it wrong costs me money rather than costing a client money.

The technical side, for anyone who cares: the toolkit is picked per project. Astro and Tailwind for content-heavy builds, React or Next.js where an interface genuinely needs them, Shopify or WordPress where a client has to run it themselves, and hand-written HTML, CSS and JavaScript where that is faster and lighter than any framework. GSAP and ScrollTrigger handle motion, Canvas and WebGL anything custom. Everything is version-controlled in Git, deploys automatically to Netlify, and gets a Lighthouse check on a throttled mobile profile before it ships

How I work, in four sentences

• Fixed price, in writing, before anything starts. No hourly meter and no surprise invoice at the end.
• You own everything. Domain in your name, code yours to take, accounts under your login. If you leave, nothing switches off.
• Search is not an upsell. Page structure gets decided by someone who knows what it has to rank for, which is the entire reason this studio exists.
• I will tell you when the answer is no. Including when the answer is that you should buy a template, or hire an agency, or spend the money on Google Ads instead.

Who I am not right for

Worth saying plainly, because it saves us both a call.

• You need a team with cover. One person means one holiday, one bout of flu and a limited number of projects at a time. If you need a guaranteed response time or several workstreams running at once, buy an agency and do not feel bad about it. I have written an honest comparison of the three options.
• You want hands, not judgement. Most of the value here is in being told the brief is wrong before anything gets built. If you have already decided exactly what you want and just need somebody to produce it, a freelancer will do that faster and for less.
• You want a committee to sign off every stage. This works because one person decides.
• You want page one within a month. Nobody can promise that. Anyone who does is guessing with your money.

The name

Werehouse, not Warehouse. It gets misspelled constantly and I have made peace with it.

If you want to know whether I am the right person for what you are trying to do, the fastest route is to tell me what the business does and what you want more of. You will get an honest answer within a working day, and if the honest answer is somebody else, I will say so.