Free SEO audit · normally £495
A free SEO audit, written by a person.
The free SEO audit is not an automated report with a score on the front. Somebody reads your site, works out what is holding it back, and writes you the list. If the thing costing you money is the admin behind the site rather than the site itself, the other one is a free systems audit.
Werehouse Media is offering a free SEO audit for UK businesses, normally £495, for a limited time. It is a manual SEO audit and website audit service in one: a person reviews the website against the goals the business actually has, rather than running a crawler and sending the export, and checks its AI visibility too, meaning whether ChatGPT, Google's AI Overviews and Perplexity can find and quote it. The audit covers three things. A deep-dive review of how the site is currently optimised for the searches that matter to it.
A missing-gap analysis, which is the list of what the site does not have and should. And a conversion rate optimisation check, so if the layout or the design is losing enquiries that the search work would otherwise have won, that is flagged too. There is no obligation and no card required, and it is separate from the paid services we sell. It is free because it is the clearest way to show the standard of the work before anybody spends anything.
What you get
What our SEO audit services cover, all written by hand.
Each Werehouse Media SEO audit is put together by a member of the team with your business goals in front of them, which is why the form below asks what those goals are rather than just asking for a URL. That manual work, a person reading the site rather than a tool scoring it, is why the audit is normally £495.
Deep-dive SEO review
A manual look at how the site is actually optimised against the searches you want to win: what it currently ranks for, what it is structured to rank for, and the distance between those two. Technical health, page structure, content and the search intent each page is answering.
The missing-gap analysis
The part most audits skip. Not a list of warnings, a list of what is not there: the pages that should exist and do not, the questions your buyers ask that the site never answers, the terms competitors own that you have no page for. Written as action items in the order worth doing them.
Bonus CRO audit
If we spot layout or design problems costing you enquiries, we flag those too. There is no point winning the click if the page loses the job. This is included because search work that lands on a page nobody converts on is a waste of everyone's money.
Real advice from people who do this work, tailored to your business. Normally £495, free for a limited time. When an audit is paid for, the fee is credited in full against builds totalling over £2,000.
What the audit checks
Six areas, each checked by a person rather than scored by a tool.
The three parts of the free SEO audit (the review, the gap analysis and the conversion check) break down into six areas of a website and its search presence, and each one ends in something you can act on rather than a score. Tools do the measuring. A person reads the results against what the business is trying to win, and decides which findings matter. Google's own guidance puts it plainly: "An SEO audit should be about giving you realistic estimates of improvement, and an estimate of the work involved." That is the standard this one is written to (Google Search Central, Do you need an SEO?).
| Area | What is checked | What you get |
|---|---|---|
| Indexing in Google and Bing | Which pages each engine has actually indexed against the pages you think it has: blocked pages, stray noindex tags, canonicals pointing the wrong way, orphan pages and pages competing for the same term. | A list of the pages that cannot be found and the reason for each. Bing matters as well as Google, because ChatGPT and Copilot retrieve from it. |
| Speed and Core Web Vitals | Loading, responsiveness and layout shift on a mid-range phone, using field data where Google has it rather than a single lab score. Google's Core Web Vitals guidance asks for the main content to load within 2.5 seconds. | The slow pages that matter, what is slowing them, and whether the platform can be made fast at all. |
| Titles, headings and internal links | Whether each important page targets a search people actually make, whether its title and headings say so, and whether the site links to it properly. | Rewritten titles for the pages that should be ranking, and the missing pages the site needs. |
| Google Business Profile, citations and reviews | Primary category, services, service area and photos on the profile; name, address and phone consistency across directories; the pattern of reviews and replies. | The profile fixes in order, and a review routine you can keep up, because Google's own local ranking help says "More reviews and positive ratings can help your business's local ranking." Included where the business serves an area. |
| AI search | Whether answer crawlers such as OAI-SearchBot and PerplexityBot are allowed in, whether key pages open with a passage an engine can quote, and whether the business is described the same way on and off the site. | The changes that make the site quotable in ChatGPT, Google AI Overviews and Perplexity answers. |
| Conversion check | Whether the pages that get visits turn them into enquiries: the call to action, the form, the phone number on a phone, and anything in the layout that loses people. | The fixes that stop search work being wasted on a page nobody enquires from. |
Every finding is ranked by what it is worth against the effort it takes, so the top of the list is the work that moves enquiries soonest. Most sites show hundreds of warnings in a crawler, and only a small number of them matter. The audit says which.
What a finding looks like
Written so anyone can act on it, including a developer who is not us.
Each finding in the audit states the problem, the evidence, the fix and the effort, in that order. The example below is an illustration of the format, not taken from a real audit: real audits contain a client's own data and are never published.
Problem: searches for the main service in the home town return the home page, not the service page, and the home page does not mention prices or the area covered. Evidence: Search Console shows the home page taking the impressions for that search. Fix: retitle the service page around the search people make, add the town and the price, and link to it from the home page with a descriptive anchor. Effort: about two hours. Priority: 2 of 12.
What happens after you send the form
- We confirm we have it, and ask anything the form did not cover.
- A person works through the site against the goals you gave, with the crawl and Search Console data (if you grant read access) as evidence.
- The written audit arrives, usually within a week, with the fix list in priority order.
- You decide what happens next. Fix it yourself, hand it to your developer, or ask us for a price. Monthly local SEO services start at £695 a month with no minimum term, and if the audit says the site itself is the problem, that is a website redesign rather than an SEO job.
If the thing costing you money turns out to be what happens after an enquiry arrives, such as calls missed while you are working or quotes nobody chases, the audit says so and points you at the free systems audit instead.
Request your audit
Tell us what you are trying to achieve.
Five short screens, then a check of your answers. About two minutes, and anything marked optional can be skipped. Nothing here asks for a login or a password: we look at the site from the outside, and if anything more would help, we ask by email afterwards.
Questions
Before you send it.
Is the SEO audit really free?
Yes. No card, no trial, no obligation to buy anything afterwards. It normally costs £495 and it is free for a limited time because it is the most honest way to show the standard of the work before you spend money. If the audit says the site is in good shape, that is the answer you get.
How long does the audit take?
Usually within a week of the request, sometimes sooner. Every audit is written by hand rather than generated, so the queue is real. We reply within one working day to confirm we have it and to ask anything the form did not cover.
What is the difference between an SEO audit and an SEO tool report?
An SEO tool report lists what software can measure: missing tags, slow pages, broken links and duplicate titles. It is useful, and it is about a tenth of the job. An SEO audit adds the judgement a tool cannot make: that a service page answers a different question from the one people type, that the page ranking for your best term sends visitors to a form nobody completes, or that only a handful of the hundreds of flagged warnings matter. This audit uses tools for the crawl, and a person makes those calls.
Do I have to hire you afterwards?
No. The audit is written so your own developer or agency can act on it, and handing it to them is a perfectly good outcome. If the answer turns out to be that the site itself is the problem, that is a redesign rather than an SEO job and we will say so. If you would rather we did the work, prices are published on the SEO and local SEO page, starting at £695 a month with no minimum term.
Does it cover local SEO and AI search?
Yes, where they are relevant to you. If you serve an area, the audit covers the Google Business Profile, local search signals and the location pages. It also covers whether your pages are written so an answer engine can quote them, which is what AI search visibility actually means in practice, because being named by ChatGPT, Google AI Overviews or Perplexity is increasingly where the enquiry starts.
What do you need from me?
The website address, the answers on the form, and ideally read-only access to Google Search Console. The goals matter most: the audit is written against what you want more of, so "more calls from the three towns we cover" produces a far more useful fix list than "better rankings". Search Console access is free to grant, roughly doubles what the audit can tell you, and we can walk you through it. Read access is all the audit needs, which matches Google's own advice to "only grant read access to Search Console" when an SEO offers you an audit.